MonaVie eyes manufacturing facility in India
Unveiling their new RVL protein powder, MonaVie, the global leader in the health & wellness products, recently announced their firm commitment to the Indian market with plans to shortly set up their own manufacturing facility in South India. RVL completes the international portfolio of products catering to the health and wellness segment comprising the health juices, energy blends, weight solutions and health mixes. Targeted at the weight conscious category, RVL comes packed with all the right nutrients and helps control obesity and weight management and comes in a convenient powder form in an attractive tin that can be mixed with milk or water before consuming it.
Following the ‘Go Global: Think Local’ mantra to the core, MonaVie recently came out with their India- centric brand – ‘ONE’ and launched products that suit the Indian palate with ready-to-eat oats, wheat & ragi meal; this is part of the plan that MonaVie has for India that includes localising the product portfolio, bringing out affordable range of quality health and wellness products, collaborating with local food technologists, experts to explore new possibilities and creating an ecosystem that will help community commerce and create several successful self-made entrepreneurs.
Already having subcontracted the manufacturing and packing of the ‘ONE’ range of products to their local partners in Tamil Nadu near Hosur and Sriperumbudur, MonaVie has spotted the immense market potential for their products in India and have definite plans to boost investment of approximately Rs 100 crore into the India operations over the next 3-5 year time period with most of the monies earmarked for setting up their own manufacturing facility, customised R&D set up to localise the product offerings, increase the distribution and logistics network, training and development of human resources and open up the possibility of community commerce initiatives.
Speaking about the investment plans in South India, Raj Lingam, President, South Asia, MonaVie, said, “The market is quite promising and we are confident of setting up a manufacturing facility as soon as we scale up our operations here. We have taken a conscious decision to customize and localise the product offerings from our stable and the focus will be in bringing out health and wellness solutions that has a broad customer appeal. In the next 2-3 years time we have earmarked a budget of around Rs 100 crore for all these expansion activities in India.”